industry leaders

Our experience and successful projects endorse us

personalHOME relies on a multidisciplinary team made up of architects, engineers, technical architects and economists, qualified professionals for the management and development of “turnkey” housing projects.

" When I founded the company, personalHOME was an idea. It is only by relying on the best people that personalHOME has become a reality. "

Fernando Arsenal – Socio Fundador personalHOME

your customised home

100% guarantee

100% closed price

0% surprises



What is included:

  • Foundation and structure.
  • Housing envelope: façade (energy efficiency, thermal envelopes), exterior carpentry, blinds, trims.
  • Croofs.
  • Terraces and balconies.
  • Interiors: interior partitions, welding, bathroom and kitchen tiling, interior doors, access doors to the dwelling, wardrobes and dressing rooms, false ceilings.
  • Installations: plumbing, sanitation, ventilation, pre-installation of air conditioning and climate control, installation of DHW with aerotherm, electricity, telecommunications, video entry phone, lighting.
  • Equipment and furniture: bathrooms and kitchen.
  • Exterior and urbanisation: pavement around the perimeter of the house, façade wall, pergolas.

Key handover

Our “turnkey” service means that you supervise the design you want, select materials, qualities and any elements you want to be taken into account in the construction, agree the price and we set a delivery date.

From that moment, and until you receive the keys, you don’t have to do anything else.

You can read our technical specifications in detail.


We manage all the licences, taxes, documentation and procedures necessary to get the project up and running:

  • Urban feasibility study.
  • Topographical survey.
  • Georeferencing and cadastre management.
  • Geotechnical study.
  • Basic Project.
  • Implementation Project.
  • Health and safety study.
  • Health and safety plan.
  • Waste management plan.
  • Construction management. Material execution management.
  • Health and safety coordination.
  • Quality control. Energy certification.
  • Application and payment of building permit fees.
  • Tax on constructions, installations and works (ICIO).
  • Representations to the Administration.
  • Application and payment of the first occupancy licence fee (LPO).
  • Management and procedures with supply companies.


That’s not a problem.

In our configurator, personalHOME has a catalogue of plots of land already studied according to urban planning regulations.

We can also find you a plot of land on which you can build the house of your dreams, in the area that you like best.

It means that personalHOME takes care of all the steps to carry out the construction of your future home without you having to worry about anything, from start to finish.

From the beginning to the handover of the keys, the PRICE IS CLOSED, avoiding unforeseen events and surprises for your peace of mind.

personalHOME designs all your homes in a modern house style, at the forefront of contemporary architecture, energy efficient, and covering a wide range of needs.

With top quality materials, personalHOME homes are built in the traditional way on site, without prefabricated or modular elements.

We are sure you will have more questions. Contact us and we will be happy to help you


great industry professionals with many years of experience

fernando arsenal

CEO of personalHOME - Technical architect

More than 25 years of experience in construction and management of companies in the sector.

I started personalHOME because I believe that it is possible to change the method of designing and building a single-family house. I am committed to the turnkey model, with a fixed price.

How can I help you?

Víctor Marcos

CEO of personalHOME - Public works engineer

A cornerstone of RK Construcción y Rehabilitación, he is a founding partner of Grupo Renovak, with an extensive professional career spanning more than 25 years.

With the personalHOME method we avoid "the many few that make a great many" that cause the budget slippages of most newly built single-family homes.

How can I help you?

Miguel Esclapés

CEO of personalHOME - Technical architect

An exponential professional growth, within Grupo Renovak, in the last decade.

I take the opportunity and if it doesn’t exist, I’ll make it up. I believe in synergies, strategic agreements and alliances to promote business growth, without forgetting the optimization of resources and innovation.

How can I help you?

Jesús Saorín

Technical department –

Architect specialized in design and rendering with professional experience both in studio and on site.

I consider myself a person with organizational skills, an entrepreneur and with the ability to work in a team. In my LinkedIn profile you can find out more details about my work experience and academic training.

How can I help you?

Llanos Arsenal

Marketing and Communication Department

Her professional career has passed through the media, through marketing and communication departments of small and medium-sized companies in different sectors.

My passion is to translate stories into words and bring the advantages and benefits of these companies, services and products to the client. Behind every company, behind every service, behind every product there is a story.

How can I help you?

César Fernández

Commercial department – Technical architect

Technical architect with extensive national and international experience in the sector.

In my work, I believe in professionalism and efficiency, as well as in a positive and friendly attitude towards everyone, which is necessary for a healthy working environment.

How can I help you?


Technical Department - Civil Engineer

Civil Engineer with a Master’s Degree in Business Management, I have worked in the projects and studies department both in the field of public works and tenders as well as in private works, specialising much more in this sector in recent years.

I am keen to bring the construction company closer to the clients, through knowledge, experience and feedback from the site managers, offering the best options in installations, home automation and finishes, complying with technical specifications and optimising resources.

How can I help you?

Ignacio Núñez de Cela

personalHOME's Administration Department

Graduated in Economic and Business Sciences and Master in Tax Consulting, his professional career has focused on the Management of the Administration, Accounting and Taxation Departments in various sectors of activity.

I understand that training and experience weigh in the worth of a professional, but attitude is what really differentiates an excellent professional from a simple accumulator of knowledge. Attitude is the key to everything.

How can I help you?

Mariví Martín

personalHOME's Administration Department

For more than 30 years she has belonged to the administration department of different companies in the construction sector, developing different functions and responsibilities.

Behind each company, there is a team and within that team, some people who have to exercise their responsibility so that the company works as a gear.

How can I help you?

Jesús Saorín

Technical department –

Architect specialized in design and rendering with professional experience both in studio and on site.

I consider myself a person with organizational skills, an entrepreneur and with the ability to work in a team. In my LinkedIn profile you can find out more details about my work experience and academic training.

How can I help you?

Elizaveta Romanova

Technical department –

Achieving a bachelor degree in architecture and a master degree in marketing, has allowed her to gain extensive professional experience working with various projects in both areas.

The real key to success both in the field of architecture and in commercial projects and tasks is a comprehensive knowledge of all the wishes and needs of the client.

How can I help you?

Anastasia Domanova

personalHOME's Commercial Department

Specialist in international real estate investments. More than 15 years of experience in the sector in Russia and Spain.

I try to find what meets the needs of my clients. Opportunity is not a matter of luck but of search and knowledge.

How can I help you?