About us

Experience – Commitment

We are in the leading positions of our sector

Our experience and successful projects are our best guarantees

personalHOME has a multi skilled team made up of architects, engineers, technical architects and economists, —all perfectly qualified professionals for the management and development of “turnkey” housing projects.

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“When I founded the company, personalHOME was just an idea. Only by working with and relying on the best, personalHOME has become a reality ”.

Fernando Arsenal – Founding Partner

Fernando Arsenal

CEO of personalHOME – Technical architect

More than 25 years of experience in the management of companies in construction sector

I started personalHOME because I believe that it is possible to change the method of designing and building a single family home. I believe in the turnkey house model with a closed price.

How can I help you?

  • Responsibility

  • Trust

  • Guarantee

Víctor Marcos

CEO of personalHOME – Public works Engineer

Fundamental support of RK Construcción y Rehabilitación, he is a founding partner of Grupo Renovak, with a wide professional career of more than 25 years.

 With the personalHOME method we avoid “the many few that make a great many” and that cause the budgetary deviations of the majority of single-family houses of new construction.

How can I help you?

  • Career

  • staidness

  • Professionalism

Miguel Esclapés

CEO of personalHOME – Technical architect

An exponential professional growth, within Grupo Renovak, in the last decade.

I take the opportunity and if it doesn’t exist, I’ll make it up. I believe in synergies, strategic agreements and alliances to promote business growth, without forgetting the optimization of resources and innovation.

How can I help you?

  • Initiative

  • Commitment

  • Flexibility

Jesús Saorín

Technical department – Architect

Architect specialized in design and rendering with professional experience both in studio and on site.

 I consider myself a person with organizational skills, an entrepreneur and with the ability to work in a team. In my LinkedIn profile you can find out more details about my work experience and academic training.

How can I help you?

  • Responsibility

  • Creativity

  • Tenacity

Elizaveta Romanova

Technical department – Architect

Achieving a bachelor degree in architecture and a master degree in marketing, has allowed her to gain extensive professional experience working with various projects in both areas.

The real key to success both in the field of architecture and in commercial projects and tasks is a comprehensive knowledge of all the wishes and needs of the client.

How can I help you?

  • Creativity

  • Individual approach

  • Initiative

Anastasia Domanova

Commercial department

Specialist in international real estate investments. More than 15 years of experience in the sector in Russia and Spain.

I try to find what meets the needs of my clients. Opportunity is not a matter of luck but of search and knowledge.

How can I help you?

  • Communication

  • Flexibility

  • Trust

Llanos Arsenal

Marketing and Communication Department

Her professional career has passed through the media, through marketing and communication departments of small and medium-sized companies in different sectors.

My passion is to translate stories into words and bring the advantages and benefits of these companies, services and products to the client. Behind every company, behind every service, behind every product there is a story.

How can I help you?

  • Communication

  • Trust

  • Professionalism

César Fernández

Commercial department – Technical architect

Technical architect with extensive national and international experience in the sector.

In my work, I believe in professionalism and efficiency, as well as in a positive and friendly attitude towards everyone, which is necessary for a healthy working environment.

How can I help you?

  • Professionalism

  • Communication

  • Empathy

Ricardo Subiela

Commercial department

Professional career specialized in commercial departments and customer service.

For me, there are no clients, but people and the needs that these people look for in the products and services that I offer.

How can I help you?

  • Tenacity

  • Initiative

  • Communication

Ignacio Núñez de Cela

Administration Department

Graduated in Economic and Business Sciences and Master in Tax Consulting, his professional career has focused on the Management of the Administration, Accounting and Taxation Departments in various sectors of activity.

I understand that training and experience weigh in the worth of a professional, but attitude is what really differentiates an excellent professional from a simple accumulator of knowledge. Attitude is the key to everything.

How can I help you?

  • Trust

  • Professionalism

  • Warranty

Mariví Martín

Administration Department

For more than 30 years he has belonged to the administration department of different companies in the construction sector, developing different functions and responsibilities.

Behind each company, there is a team and within that team, some people who have to exercise their responsibility so that the company works as a gear.

How can I help you?

  • Responsibility

  • Commitment

  • Values