Who are we?

THE personalHOME TEAM

Great professionals in the sector with many years of experience

Fernando Arsenal

CEO of personalHOME - Technical architect

More than 25 years of experience in construction and management of companies in the sector.

I started personalHOME because I believe that it is possible to change the method of designing and building a single-family house. I am committed to the turnkey model, with a fixed price.

How can I help you?

Víctor Marcos

CEO of personalHOME - Public works engineer

A cornerstone of RK Construcción, he is a founding partner of Grupo Renovak, 25 years experience.

With the personalHOME method we avoid "the many few that make a great many" that cause the budget slippages of most newly built single-family homes.

How can I help you?

Miguel Esclapés

CEO of personalHOME - Technical architect

An exponential professional growth, within Grupo Renovak, in the last decade.

I take the opportunity and if it doesn’t exist, I’ll make it up. I believe in synergies, strategic agreements and alliances to promote business growth, without forgetting the optimization of resources and innovation.

How can I help you?

Jesús Saorín

Technical department – Architect

Architect specialized in design and rendering with professional experience both in studio and on site.

I consider myself a person with organizational skills, an entrepreneur and with the ability to work in a team. In my LinkedIn profile you can find out more details about my work experience and academic training.

How can I help you?

Thaís Bräscher

Technical department – Architect

The latest member, who brings a more international perspective from his experience

A desire to understand the needs of clients in order to translate them into projects, offering the best options, in compliance with technical requirements and optimising resources.

How can I help you?

Fernando Hernández

Technical department – Technical architect

The person in charge of making the projects designed by personalHOME a reality on site

In construction it is very important to know how to react to any milestone finding the balance between what the client needs and wants with the approved deadline and budget.

How can I help you?

Alejandra Vallejo

Technical department – Architect

Architect specialised in urban planning and planning, essential for new construction.

In my projects I don't see plans, floor plans, rooms, perspectives... I see life, dreams, stories that lead me to conceive authentic projects and houses.

How can I help you?

Cesar Fernández

Commercial department – Technical architect

Technical architect with extensive national and international experience in the sector.

In my work, I believe in professionalism and efficiency, as well as in a positive and friendly attitude towards everyone, which is necessary for a healthy working environment.

How can I help you?

Llanos Arsenal

Marketing and Communication Department

Her professional career has passed through the media, through marketing and communication departments of small and medium-sized companies in different sectors.

My passion is to translate stories into words and bring the advantages and benefits of these companies, services and products to the client. Behind every company, behind every service.

How can I help you?

Ignacio Núñez de Cela

personalHOME's Administration Department

Graduated in Economic and Business Sciences and Master in Tax Consulting, his professional career has focused on the Management of the Administration, Accounting and Taxation Departments in various sectors of activity.

I understand that training and experience weigh in the worth of a professional, but attitude is what really differentiates an excellent professional from a simple accumulator of knowledge. Attitude is the key to everything.

How can I help you?

Marivi Martín

personalHOME's Administration Department

For more than 30 years she has belonged to the administration department of different companies in the construction sector, developing different functions and responsibilities.