Who are we?

THE personalHOME TEAM

Great professionals in the sector with many years of experience

Fernando Arsenal

CEO of personalHOME - Technical architect

More than 25 years of experience in construction and management of companies in the sector.

I started personalHOME because I believe that it is possible to change the method of designing and building a single-family house. I am committed to the turnkey model, with a fixed price.

How can I help you?

Víctor Marcos

CEO of personalHOME - Public works engineer

A cornerstone of RK Construcción, he is a founding partner of Grupo Renovak, 25 years experience.

With the personalHOME method we avoid "the many few that make a great many" that cause the budget slippages of most newly built single-family homes.

How can I help you?

Miguel Esclapés

CEO of personalHOME - Technical architect

An exponential professional growth, within Grupo Renovak, in the last decade.

I take the opportunity and if it doesn’t exist, I’ll make it up. I believe in synergies, strategic agreements and alliances to promote business growth, without forgetting the optimization of resources and innovation.

How can I help you?

Jesús Saorín

Technical department – Architect

Architect specialized in design and rendering with professional experience both in studio and on site.

I consider myself a person with organizational skills, an entrepreneur and with the ability to work in a team. In my LinkedIn profile you can find out more details about my work experience and academic training.

How can I help you?

Andrea del Pecho

Technical Department – 5th-Year Architecture Student

Specialized in sustainability and efficiency, architectural modeling, design, and 3D visualization.

Architecture not only shapes spaces, but also creates experiences and life projects. Integrating design and sustainability helps create efficient, functional, and timeless homes.

How can I help you?

Silvia Sánchez

Technical Department – Civil Engineer

Over 30 years of experience in the construction industry, designing and calculating structures for the most demanding projects.

Designing a structure means laying the foundations for success. I analyze every detail to optimize the construction process, maximizing cost-effectiveness for the client without compromising safety.

How can I help you?

Cesar Fernández

Commercial department – Technical architect

Technical architect with extensive national and international experience in the sector.

In my work, I believe in professionalism and efficiency, as well as in a positive and friendly attitude towards everyone, which is necessary for a healthy working environment.

How can I help you?

Llanos Arsenal

Marketing and Communication Department

Her professional career has passed through the media, through marketing and communication departments of small and medium-sized companies in different sectors.

My passion is to translate stories into words and bring the advantages and benefits of these companies, services and products to the client. Behind every company, behind every service.

How can I help you?

Mikhail Zakharov

Communication & New Technologies Department

Integrating Artificial Intelligence to revolutionize the future of construction — a future that is already here.

As a digital native, I see technology as a natural language. Applying AI to construction allows us to optimize processes and drive innovation for the future.

How can I help you?

Juanfran Sánchez

Technical Department – Civil Engineer

His hands-on experience and expertise on site help ensure the successful delivery and continuous improvement of our projects.

Behind every budget and every major infrastructure project, there is a human purpose. My role is to lead the technical side of each project, creating safe roads, strong bridges, and real spaces where life can thrive without limits.

How can I help you?

Carlos Fernández

Technical Department – Mining Engineer

With over 30 years of experience, no project is too challenging to bring to life.

On site, it is essential to know how to respond to any obstacle along the way, finding the right balance between the client’s needs and expectations and the approved timeline and budget.

How can I help you?

Omar Pertegal

Construction Department – Architectural Technician

Technical precision and strategic vision on site to bring our projects to life with impeccable execution.

I am the eyes of the management team on the ground. My mission is to turn plans into reality, supervising every technical detail to ensure flawless and rigorous execution.

How can I help you?

Aitor Chicano

Construction Department – Final-Year Architectural Technology Student

Specialized in energy efficiency and providing on-site support.

From a young age, and thanks to my education and outlook on life, I bring dynamism, precision, and technical insight to the company, helping optimize the execution of every project on site.

How can I help you?

Raúl Escribano

Construction Department – Site Manager

Over 30 years of experience, having learned the trade from a young age.

Technical rigor on site and a strong safety culture to ensure the highest standards of safety and quality in every project. Excellence is my hallmark.

How can I help you?

Joaquín Escribano

Construction Department – Site Manager

Continuous growth within the company, backed by solid expertise in specialized machinery.

My progression from skilled worker to site manager reflects my commitment and technical expertise on site. The experience we share as a team drives us to overcome new challenges together.

How can I help you?

Antonio Piqueras

Finance Department – personalHOME

With extensive knowledge of Economics and Business Administration, he contributes to the financial and tax viability of our projects.

I believe that a professional’s value is built on education and experience, but attitude is what makes the difference and defines truly outstanding professionals.

How can I help you?

Suni Gomez

Finance Department – personalHOME

Finance Director specializing in resource optimization, budget control, and liquidity management for turnkey projects.

In project management, financial strength and precise cost control ensure viability, profitability, and complete peace of mind for our clients.

How can I help you?

Marivi Martín

personalHOME's Administration Department

For more than 30 years she has belonged to the administration department of different companies in the construction sector, developing different functions and responsibilities.